A seminar titled "Think Like an Advertiser" was organized by the Health Services Vocational School and the Health, Culture, and Sports Department at Istanbul Rumeli University. The seminar attracted significant interest from the students of the Health Services Vocational School. The guest speaker was Erdem Aksoylu, the co-founder of Hubshu Agency.
Under the title "A Journey into the Basic Principles of Persuasion", the presentation covered topics such as how our brain processes thought, what rational thinking is and what it is not, the reasons behind our emotional responses, the causes of automatic behaviors, the manipulation of these behaviors, as well as the management of persuasion and behavioral strategies to achieve desired results.
Aksoylu emphasized the importance of developing the right strategy during persuasion processes and provided the students with inspiring suggestions on creative thinking and effective communication techniques. Throughout the presentation, the students of the Health Services Vocational School gained new insights and awareness of methods they can apply in persuasion and communication strategies.
